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Cyber insurance is a specialty class of insurance intended to protect both businesses and individuals from internet-based risk such as hacking, Read More. Insights Search Insights. Subscribe by Email. Talk to an expert. What to do if important emails are landing in your junk folder.
Posted by Dave Lazor on Wed, Mar 24, Tags: It Infrastructure It Management. Read more posts by this author. If your email open rates are low, it is quite likely that your emails are not making it to the subscriber's inbox but are landing in spam. If your behavior mimics that of a spammer, you are also tagged as one of them and your emails are sent to the spam folder.
Sometimes, you might tweak a few things while fixing your spam problems and that might just worsen the situation. So in this guide, we will be covering 7 major categories of why your emails might be going to the spam folder. A lot of factors contribute to the above and here, with this guide, we deconstruct each one of them. If your email is landing in SPAM it is highly likely that you are violating more than 1 law across all categories. I would strongly recommend checking out our definitive guide on email deliverability to learn more about how exactly this works.
Spam Filters - Decides whether the email should be present in the inbox, promotions tab, spam folder or whether it should be blocked all together. In this article's context it refers to the unique public address of the server over which your emails go.
This is typically maintained by the ESP. Avoid using spam trigger words in your email. These are the words that have been classified as too manipulative, pushy, sleazy or evoking negative emotions. With sophisticated technologies like AI and Machine Language, email service providers can scan each and every email to determine if it is spam or genuine. We have collected a list of spam words you should avoid.
You can check the list here. This is a reason why most scam emails are poorly written - It is not because the scammer has poor English or he is lazy. It is because a poorly written email self selects the most gullible victim.
This is a bad outcome for a scammer. They would rather want you to ignore the email Or mark it as SPAM, which is what a poorly worded email does! Check out this paper from Microsoft Research that talks in-depth about this topic. So when you display the same behavior of using poor grammar in your emails, your emails are filtered and sent to the spam folder.
Here are some other factors closely related to the format and readability of your email that are considered while judging whether a mail is spam or not.
Avoid all of these:. If the links inside your emails point to a suspicious domain or a URL which has been flagged as fraudulent then it is very likely your email will land in SPAM.
This can also happen if you are using an email marketing software and the backend they use to rewrite links to track link clicks is spammy. We at SendX have been very careful with this and our tech stack ensures that your links are not looking suspicious. You can try SendX for 14 days for free and check for yourself. A lot of Spammers use URL shortening services like bit. Never use generic link shorteners in your emails. However, if you do need to use them, we recommend you use one that allows you to brand the links that you shorten, such as Rebrandly URL Shortener for example.
Spammers tend to hide all SPAM trigger words in an image and use the email body for neutral words only. Since most SPAM filters do not process the image it gets past them. Some users don't allow images in emails to load. SPAM filters will take this feedback and over a period of time will start considering most of the emails with a similar signature as SPAM. But, considering that the majority of emails are now opened on a mobile device the likelihood of users marking your email as SPAM will increase if the email does not render properly.
That's why all email templates inside SendX are responsive by default. Not only that, we have created one of the biggest responsive email templates resources on the web till date. It's available for free. Avoid embedding forms in your email. The submit button of the form will require you to use JavaScript which is a problem. Most email clients simply don't support flash content as it is considered unsafe for something as sensitive as email.
Email clients block emails containing flash. How easy you make it to unsubscribe is up to you. Some brands take the confidence approach to the extreme, placing an unsubscribe button in the header as well as the footer of their emails.
Therefore, we think that a standard unobtrusive unsubscribe button in the email footer is the way to go for most ecommerce entrepreneurs.
See the above screenshot from a Stack Overflow email for an example of this, and remember that your email marketing software will already have this feature built into its templates. Above all, you should always be honest in your email marketing. Resorting to cheap tricks like these is not the way to run a business. Instead, focus on how you can create value for your subscribers.
When you give them a great offer, the money will take care of itself. We hope you now understand what causes emails to end up in spam, as well as what you can do to keep them from going there. Next up, take a look at our Resources page for useful guides and tutorials to help you maximize your returns from email marketing.
Always Get Permission to Send Emails Nothing will get your emails flagged as spam faster than sending an email without permission. Follow the Laws Governing Email Marketing Speaking of ethics, you need to be aware of the laws that govern digital marketing communications.
Send without including a mailing address. Send with a deceptive subject line. No jargon. Pictures helped. Didn't match my screen. Incorrect instructions. Too technical. Not enough information. Not enough pictures. Any additional feedback?
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