Why do mannequins

Female and male perceptions of ideal body shapes: distorted views among Caucasian college students. Psychol Women Q. What is an attractive body? PLoS One.

Evolving ideals of male body image as seen through action toys. How does visual merchandising affect consumer affective response? Eur J Mark. Psychosocial risk factors for eating disorders. Does Barbie make girls want to be thin? Dev Psychol. Exposure to Barbie: effects on thin-ideal internalisation, body esteem, and body dissatisfaction among young girls. Body Image. Stice E, Shaw HE. Role of body dissatisfaction in the onset and maintenance of eating pathology: a synthesis of research findings.

J Psychosom Res. Body dissatisfaction prospectively predicts depressive mood and low self-esteem in adolescent girls and boys. J Clin Child Adolesc Psychol. Download references. Both authors were responsible for the study design, analysis plan and writing of the paper.

ER oversaw the research assistants responsible for data collection, conducted data analysis and initial drafting of the paper. All authors read and approved the final manuscript. We received ethical approval from the University of Liverpool for study procedures and consent was not applicable no human participants. Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. You can also search for this author in PubMed Google Scholar.

Correspondence to Eric Robinson. Reprints and Permissions. Robinson, E. Emaciated mannequins: a study of mannequin body size in high street fashion stores. J Eat Disord 5, 13 Download citation. Received : 23 December Accepted : 22 March Published : 02 May Anyone you share the following link with will be able to read this content:. Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative. Skip to main content. Search all BMC articles Search. Download PDF. Abstract Background There is concern that the body size of fashion store mannequins are too thin and promote unrealistic body ideals. Methods We surveyed national fashion retailers located on the high street of two English cities. Conclusions The body size of mannequins used to advertise female fashion is unrealistic and would be considered medically unhealthy in humans.

Plain english summary There is concern that the body size of fashion store mannequins are too thin and promote unrealistic body ideals. Methods Survey sites We surveyed national fashion retailers located on the high street of two large cities in the north Liverpool and centre Coventry of England.

Measurement of mannequin body size It was our original intention to collect anthropometric measurements of mannequins. Rating scales When rating mannequins each researcher completed two rating scales by selecting the figure on each scale that most closely resembled the size of mannequin being rated; a BMI-based body size guide rating scale [ 16 ] and the Contour Drawing Rating scale [ 17 ]. Full size image. Results In total, 17 stores were eligible to be surveyed across the two sites.

Table 1 Summary data for mannequin size ratings Full size table. Discussion In the present research we examined the size of mannequins used in national fashion retailers on the high streets of two English cities. They provide strong visual appeal, and trigger an emotional purchase response. Increasing sales by as much as 35 percent, they are an investment worth every penny.

Mannequins in Marketing: Major Money-Makers for Merchandisers In the world of fashion merchandising, the number one rule is: The better it is displayed, the better it will sell.

But why do mannequins work so well? The answers are many, but consider just a few: 1 Mannequins offer your customers a three-dimensional view. The […]. Skip to content. Can I Afford to Experiment? Do I Want to Tell a Story? To get the most out of your model: Choose someone with proportions that work well for your clothing, and use pins to ensure a perfect fit.

Snap a number of photos in numerous poses, then pick the most attractive. Remember that photos that show subtle movements can be highly effective. A billowing skirt, for example, generally looks better than one sitting flat against the body.

Select a professional, polished makeup and hair look for your model. Never allow a model to wear out of date makeup, distracting hairstyles, or otherwise detract from your products. Some helpful tips: The clothing should not blend into the mannequin. A white dress does not belong on a bright white mannequin. Instead, choose mannequin colors that complement your clothing. Headless mannequins are generally more effective, since the faces and hairstyles of full mannequins can be distracting, and even creepy.

And mannequins can be used to display more than just clothes; retailers may also use them to display jewelry, sports equipment, shoes, electronics and more.

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