Didn't find yours? Ask a new question Get plagiarism-free solution within 48 hours. Review Please. Next Previous. Related Questions. A social needs B demands C physical needs D self-esteem needs E exchanges 2 Consumer research, product development, communication, distribution, pricing, and service are Companies know they cannot appeal to all buyers in the marketplace, or at least not in the same way.
A adapted marketing B mass marketing C market targeting D segmenting E differentiation 2 What are the four steps, in order, At one time, firms scattered their marketing efforts a shotgun approach to reach consumers.
Today, a firm is more likely to use: a. How do these three concepts relate to marketing practices? In the concentration strategy, a company chooses to focus its marketing efforts on only one market segment. Only one marketing mix is developed: the combination of product offerings, promotional communications, distribution, and pricing targeted to that single market segment.
The primary advantage of this strategy is that it enables the organization to analyze the needs and wants of only one segment and then focus all its efforts on that segment. In the multisegment strategy, a company focuses its marketing efforts on two or more distinct market segments. The organization develops a distinct marketing mix for each segment.
Then they develop marketing programs tailored to each of these segments. This strategy is advantageous because it may increase total sales with more marketing programs targeting more customers. As you answer these questions with regard to the different market segments you have defined, you will confirm which segments are most likely to be good targets for your product s.
These segments become your target market—the object of your targeting strategy, marketing mix, and marketing activities. Privacy Policy. Skip to main content. Module 3: Segmentation and Targeting. Search for:. A: The name Strategos was first employed in military science in ancient Greece, and it referred to a st Q: Which of the following statements is not correct? In the era of technology and internet, compan A: The concept which is being referred to in the above statements is the Integrated Marketing communica Q: Mr.
Ram has just initiated his own Ecommerce platform grodeli in Nepal. He have envisioned huge grow A: Competition in business is the contest or rivalry among the companies providing similar values to si Q: A difficulty for U.
A: International advertising involves the spread of a business message to target crowds in more than on Q: Discuss five 5 key components an e-commerce system architecture, and give practical examples of ho A: Web and E-commerce allow for the collecting of information about customer behavior, preferences, nee List and describe types of customers and what would be the marketers action?
A: Customers can be referred to as those people who become the purchaser of the product offerered by a Select one:a. A: So we can say that where I think intermediaries play an important role in matching the correct answ A: Answer-C Follow Up The personal selling process is a 7 step approach: prospecting, pre-approach, a A: The salon owner needs to be certain that all sales are tracked, the income from each sale is handle Q: Explain why fine dining establishments must have very high markups over the cost of their foods.
A: Fine dining restaurants, commonly known as white tablecloth restaurants, are usually more expensive Q: What are the different local and international organizations' roles in initiating sustainability an A: Initiating sustainability and ethical ways in an organization helps and protect the natural resource Q: Contests, Samples, and coupons can be counted as the examples of tools of sales promotion.
A: Sales promotion is the incentive in the form of discount or coupons that persuades the customers to Q: Which promotional element should be offered only on a short-term basis? A: Sales promotions are short-term inducements of value. They are offered to arouse interest in buying Q: An organization with several product lines has a product mix.
A product mix or product portfolio c A: product mix: The complete set of all products a business offers to a market. The product mix is made Q: 32 If marketers set expectations for value offering too low, they may satisfy those who buy but fail A: A customer who buys a product always look for the value which he will receive from the products and Describe the importance of personal selling from the view of customers.
A: Personal selling refers to the face-to-face conversation between the sales representative and the in Q: The revenues of a large grocery store chain, zMart, have been falling since the past 4 months. A: Understanding of the Customer ZMart a large grocery store chain having the target customer base of A: Brand identity includes all the visual elements associated with your brand, from your logo and typog Q: Assist in pricingstrategy and ensuring how could it reach to the clients thereby wanting to increase Almost a Q: Discuss the unique aspects of business buying behavior.
A: Business buyer behavior refers to the buying behavior of organizations that buy goods and services f Q: How are important values such as sustainability reflected in the marketplace today? A: Sustainability means using resources efficiently without deteriorating them redundantly. The resourc
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