More information here. The best way to learn about Twitter chats is to watch one. Every Tuesday, occupational therapy practitioners in the U. Occupational therapy practitioners in the U. View a list of upcoming healthcare Twitter chats here. If you are asked in advance to help lead a Twitter chat, think about questions to ask and ways to keep the conversation going before the chat actually begins.
If you are invited to participate, ask the moderator for a list of likely questions so you can prepare some responses in advance. Add Your Website. This is important for two reasons. Two, in order to get followed, you have to follow. If you're not sure where to start, take a look at this list of the best Twitter accounts to follow. Those things that start with the pound symbol? Hashtags are a great way to tap into conversations happening on Twitter. More on that below. Much like a share on FB, retweets are like gold for your content.
You can retweet content you see on Twitter by simply clicking the button below the text. What will you be saying? Are you most interested in running Twitter marketing campaigns or will you be using it to provide commentary on things that involve your brand? Perhaps all of the above? This may evolve over time, but deciding what you will be saying on this social channel is one of the important first steps. Capitalize on it. Whether this is in the form of a Twitter poll or an off-the-cuff tweet, sharing information sometimes means soliciting it directly.
Plus, conversation has the added benefit of being the foundation of all human relationships, see Check out some other great Twitter hacks, here. According to Nielsen, the 2 reason people follow brands on Twitter is because they want to know about special offers.
Access to freebies, exclusive content, and new products also round out the top 10 list. Depending on the influencer, this may mean allocating some of your budget. Speaking of Pepsi, a crisis management plan is mandatory for any social media team that enjoys sleeping at night. Not all publicity is good publicity. Do your best to never post a text-only tweet. Here are some tools to help you fill up your content calendar with compelling images.
If pictures are good, moving pictures are great. Your content is 10 times more likely to engage your audience if it includes a video. But your audience is unique, and your analytics see next tip can give you precise information. For best results, build room into your weekly schedule to experiment and test. When you know what success looks like for your audience, you can replicate it and raise your own bar.
This is where you can nerd out and get granular with your Twitter artistry. Compare results on different wording, calls to action, images, ad formats—you name it, it can be split tested.
Researchers at Rutgers found that social media accounts that share information rather than self-promoting have, on average, twice the number of followers. More than any other platform, Twitter is the home of the snarky brand voice. But humour and vitriol go hand in hand, and encouraging engagement with potentially viral joke tweets opens your brand up to a wide swath of reactions. Otherwise, enjoy our list of things brands do that people hate. Yes, Twitter allows characters now, instead of , but brevity is still the soul of wit—and the soul of engagement.
For both organic and promoted tweets, 71 to characters earn the most retweets. Do you have an approval process built into your Twitter strategy? Most social media management software allows for an editing stage. An extra set of eyes will save you from minor apostrophe-related humiliations, outdated facts, and broken links.
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